Black Cow vodka will be partnering with Virgin Atlantic this Christmas for a festive serve on select long-haul flights from December 24 - 26. 

Black Cow has launched a new bottle design which will be introduced to markets throughout 2020 to reduce its price point and carbon footprint.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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